About Us
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Who We Are
We are an Australian owned and operated brand , originally trading under Berensen Tailors, our 333 Flinders Lane workshop has been producing bespoke in house garments, manufactured locally since 1905. The 333 workshop is a busy hive of creativity and traditions, from bespoke garment making to alterations.
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Honoring Tradition
Flinders Lane was once the centre of Melbourne’s ‘Rag Trade’, the laneway once filled with wool merchants, wholesalers, haberdashers and tailors alike. The number of clothing firms in the laneway reached 610 at one stage in 1939. In the 1960’s and 1970’s the cost of labour, rising rent and traffic congestion saw the numbers begin to dwindle. We are proud to be this great city’s last true workshop in the laneway. We stay true to the traditions of tailoring by controlling of the entire manufacturing process, from measuring, pattern making, cutting, tailoring and fitting. Everything is handmade, checked, controlled and certified by us.